When optimizing your organization website for the various search engines, one of the things that you should constantly bear in mind is the article writing process. While majority of so-called SEO specialists out there simply write low quality articles then spin and re-spin their content, expert marketers understand that fresh and original content is the best way to bring your site to the top.
But the question is, how do you write good content by means of blog posts, press releases, and copywriting pieces?
The answer to the question above cannot be answered in a simple sentence. There are more info that determine whether a particular little bit of content is favourable for search engine marketing techniques or not. Over the past two years, the web landscape has changed considerably. The Panda and Penguin updates of Google forever changed the way webmasters create, post and share their content with their intended users.
What is considered "article marketing" techniques before can be quite well regarded as spamming today.
In order to avoid being slapped by the various search engines in the process of pushing your content, and to ensure that your website reaches the most notable of search engine results immediately, follow the tips below:
1. Avoid keyword spamming. Gone were the times when content writers can simply write fluffy sentences and then stack all their keywords in the body of this article using keyword density guidelines. Today, se's no longer gives value to your content based on keyword density alone. Relevance and proper placement are much more important factors nowadays rather than the number of keywords on your own article.
2. Write for people and not for search engines. Remember that while you are using your articles to market your organization on the internet, you are still writing for folks and not for the various search engines. This is the reason why you cannot afford to have silly grammatical mistakes, wrong information, or misleading facts in your articles. When you realize that you are writing for a crowd and not for computers, you will be able to write more responsibly.
3. Promote your content naturally through social networking channels. Plenty of marketers write well crafted articles but they don't take the extra effort to advertise those articles. As a result, they don't get the traffic and sales that they could have had. A good thing to do is bookmark your write-ups in social sites and share them on Facebook. By encouraging people to like your articles, you generate plenty of social buzz to your write-ups. This is very best for SEO.
4. Use the services of a freelancer or expert content writing company. As your website grows in profit and traffic, you will find that you will need a constant way to obtain fresh content to keep up your foothold. Rather than sweating it all by yourself, look for reliable content writing services or companies who can produce blog posts, articles, pr announcements and ads in your stead. Outsourcing successfully to a third party provider will redouble your results by way of a great percentage.