Virtual reality, the idealised next step in both gaming and simulations. With the rise of Oculus Rift, HTC Vive, Sony's Project Morpheus and the recent OnePlus Cardboard virtual the truth is beginning to find a place in the consumer household, rather than with only arcades and technology enthusiasts.
The question is, and will be whether virtual the truth is here to remain and how does it affect the current gaming market. TMR, a market intelligence company has released a report estimating that the United States virtual reality market was worth US $466.6 million in 2012. With anticipated growth to attain US $5.8 billion dollars by 2019.
Such massive market potential is likely the driving force behind the broad range of companies jumping on the VR scene. Everyone from Sony to Valve are currently developing or have released early products, such a selection of heavy hitting gaming companies is a sign that virtual reality has a place. Whilst this anticipated growth is impressive, it remains to be seen if this new technology will be purely a passing fad or a long-term gaming option.
According to this report the constant increase in technology, such as for example 3D effects and motion tracking are pushing the rise of virtual reality. Whilst increasing disposable incomes are letting increasingly more households give this new technology a try. On the flip-side the expense of these technologies, demonstrated by Valve stating that their HTC Vive is aimed at the high-end consumer is likely to harm growth and widespread adoption.
The worldwide spread of VR is actually concentrated within North America and Europe, with both representing 69% of the revenue share. Though surprisingly Asia is slated as the region of highest potential as a result of growing online involvement and presence of Sony, who have easy to Asia because of their Project Morpheus.
This single report highlights that VR has huge potential, both for the firms producing them and the consumers. Yet ultimately it will depend on this content that will be available for these machines and the cost of them. At the current time the average consumer will not spend the same as an Xbox One or PlayStation 4 for a machine that offers only a limited range of games. Though if You can find out more including the "Keep Talking and Nobody Explodes" demonstrate anything, it is that the right type of game style can work seamlessly with headset VR. We look forward to the day that Call of Duty could be played on a virtual reality machine, or maybe that wouldn't be this type of good idea.